On the eve of its seventh decade, the iconic British fashion and beauty house enters a radical new era.

Sharpened and uncompromising in spirit, this visual evolution represents a pivotal moment for Mary Quant. It honours a legacy of cultural disruption while shaping a bold new future, uniting fashion into one cohesive, high-impact lifestyle. The stark new typography looks directly to the brand’s archives, drawing inspiration from the geometric signage of Bazaar, the visionary King’s Road boutique that started it all in 1955.
1955

Mary opens the visionary Bazaar boutique on King's Road, shaking up Chelsea with small-batch, radical tailoring.
1960

The miniskirt conquers the world, the iconic Daisy logo is born, and Mary Quant Cosmetics launches with unapologetic, graphic colours.

1971

The brand begins its international expansion, bringing its distinctly British attitude to new audiences - including its debut in Japan, where it lays the foundation for a deep and lasting connection.

1980's

As fashion evolves, Mary Quant continues to innovate beyond clothing. Cosmetics grow into a defining pillar of the brand, driven by bold colour, playful experimentation, and an deep-rooted commitment to individuality.
1990's

The Daisy becomes an emblem of the brand’s identity - playful, graphic, and unmistakable. Mary Quant’s influence spans generations, bridging fashion, beauty, and culture.

2020's

Honouring Mary’s enduring legacy, the brand enters a new chapter, reconnecting with its London origins, with a deep and enduring presence in Japan, and a renewed vision for the future.